E-commerce website design – Your 24/7 digital store

Why have your own online store?

Selling on Shopee, Lazada or Facebook? You're building a business on rented land: 3–15% commission per order, no ownership of customer data, and your products sit next to thousands of competitors.

Professional selling features

Categories & smart search

Multi-level categories, advanced filters (price, colour, size, brand) and search suggestions. New arrivals, bestsellers and promotions highlighted.

Product pages that sell without staff

Multiple HD photos, detailed descriptions, variants (colour/size), customer reviews and add-on suggestions. Every product page is a salesperson working 24/7.

Smooth cart & checkout

One-page checkout with no forced registration. Multiple methods: COD, bank transfer, QR code (VNPay, MoMo, ZaloPay) and international cards. Discount codes and automatic shipping fees.

Order management

An overview dashboard: new, processing, shipping and completed orders. Automatic customer notifications. Print shipping labels for GHN, GHTK, J&T and Viettel Post. Inventory management and revenue reports.

Automated sales optimisation

• Upsell & cross-sell – "Frequently bought together: case + screen protector – save 15%". Order value up 15–30%.
• Abandoned cart recovery – 70% of carts are abandoned. Automatic reminder emails recover 10–15% of them.
• Automatic promotions – Flash sales, bundles, vouchers and wholesale pricing that open and close on schedule.
• Automatic reviews – After delivery, an email invites a review. Products with 50+ reviews sell 3–4x better.

Comparison: Your own website vs. marketplaces

Criteria	Own website	Marketplace
Brand	100% yours	Shared with competitors
Commission	0%	3–15% per order
Customer data	Fully owned	Held by the marketplace
Google SEO	Full control	Depends on the marketplace
Remarketing	Full toolset	Very limited
Customisation	Unlimited	Very limited

The smart strategy: combine both — marketplaces to widen reach, your own website as a long-term asset.

Multichannel marketing

• SEO – 100 products = 100 "doors" from Google. Review and comparison posts add more traffic.
• Email marketing – $36 ROI for every $1. Welcome emails, new products, birthdays, re-engagement.
• Google & Facebook Ads – Send traffic to your own site → accurate tracking and effective remarketing.
• Remarketing – Someone views Nike shoes → sees a Nike shoe ad on Facebook. Conversion 3–5x higher.

Which industries is it for?

Future automation

• AI sales chatbot – Product advice and order support 24/7. Manual messages cut by 60–70%.
• Personalisation – AI shows each customer the products that suit them based on behaviour.
• Automatic stock & reordering – Running low → automatic alerts or orders to suppliers.
• Payment → shipping on autopilot – Paid order → sent to the courier → tracking → review invitation. No manual steps.

Design process

1. Discovery – Your industry, catalogue size, features, goals and budget.
2. Design – Home, category, product, cart, checkout and account pages.
3. Development & integration – Payments, shipping, inventory, email and analytics.
4. Product import & testing – Load your products and test the full purchase flow.
5. SEO optimisation – URLs, meta tags, schema, sitemap and speed.
6. Handover & training – Managing products, orders and promotions.